Backed by experience
Some doors change everything. I believe that where you grow up should open doors, not close them.
Place shapes lives and when we nurture people and places, we nurture potential. I know this because I lived it.
I’ve seen firsthand how the right support, at the right time, can unlock possibilities that once felt out of reach. That experience didn’t just shape my life, it has defined my own purpose journey.
As founder of Good Place Co, that journey takes its most personal step yet, because I know, firsthand, how powerful opportunity can be. It’s what led me to spend over 30 years working alongside young people, communities, and leaders, locally, nationally, and internationally.
I’ve had the privilege of leading through growth, challenge, crisis, and change. I know the responsibility leaders carry and how vital the right support is.
Good Place Co is built on everything I’ve lived, led, and learned. It exists to partner with charities, leaders, and supporters driving change and to help them unlock the potential of people and communities.
My credentials include:
- MBA, University of Leicester (Distinction in dissertation on employee motivation)
- BA (Hons) Applied Social Studies, Liverpool John Moores University
- Dip HE in Youth & Community Development with JNC professional qualification
- Certified NLP Practitioner, Northern School of NLP
- Windsor Leadership Fellow, St George’s House, Windsor Castle (2018–present)
- Commended Transformational Leader of the Year, Northern Power Women Awards (2022)
- Junior Achievement Europe Leader Award for Innovation in Enterprise Education (2024)
- ILM Level 7 Executive Coaching & Mentoring (in progress), University of Salford
Driven by change
Shaped by lived experience, our mission and values guide courageous, compassionate, and equitable change in every partnership.
Our mission
Sustainable impact depends on creating the organisational conditions that enable leaders to think clearly, act deliberately and lead well over the long term.
We partner with boards, leaders, charities and supporters to design and embed purposeful leadership development and support that adds real organisational value.
Guided by courage, compassion and equity, we listen deeply, shape support to real contexts, and work in partnership to build strategies, cultures and impact that lasts.
Our values
They also shape our commitments: including equity-based pricing and dedicating a minimum of 10% of our time to pro bono support for leaders who might not otherwise have access to leadership support.
Courage – We support leaders to hold and navigate complexity, apply paradoxical thinking, and make grounded, purposeful choices when it matters most.
Compassion – We bring humanity and empathy into every partnership, creating safe spaces for leaders to be honest, reflective and to grow without judgement.
Equity – We believe everyone deserves a fair chance. We prioritise listening to voices too often overlooked, and our work is designed to reduce barriers to high quality leadership support.
